DressVue

The challenge

We aim to combat vanity sizing and enhance the inclusivity and immersion of online shopping experiences. Our mission includes reducing the environmental impact of unused and discarded clothing due to inaccurate sizing practices. We strive to ensure that every individual, regardless of size or shape, can find clothing that fits them accurately and feel confident in their online purchases. Our innovative software introduces a groundbreaking way to redefine personal styling through the use of computer vision and digital overlays.

The solution

DressVue embarks on revolutionizing the online apparel shopping experience for young adults aged 18-25, by tackling the challenge of vanity sizing and purchase hesitancy through cutting-edge computer vision and machine learning to capture precise body measurements for accurate 3D modeling. This innovation simulates a virtual trial room, boosting buyer confidence by ensuring a perfect fit, significantly reducing returns, and cutting down environmental waste, in alignment with Sustainable Development Goals for responsible consumption and climate action. Our engagement with the target audience confirms the demand for a seamless and accurate online shopping journey that merges the convenience of digital platforms with the reliability of in-store fitting experiences. Importantly, DressVue pioneers the democratization of fashion influence, creating a space where users can explore and share clothing combinations without the need for physical possession, thus promoting smaller brands and driving the industry towards a more sustainable, innovative, and equitable future. Our value proposition transcends convenience, encapsulating a commitment to a sustainable, inclusive, and technologically advanced fashion ecosystem that resonates deeply with consumers and establishes a new benchmark for online apparel retail.