FUEGO

The challenge

The problems we aim to address is that alcoholic beverages are nowadays too expensive for the effect you get. The rising prices of alcoholic beverages, particularly for students and individuals with financial constraints are not enjoyable anymore. Due to these extraordinary prices, people tend to grab faster to various hard drugs. We want these individuals to celebrate life and enjoy various parties without getting held back due to financial issues or the desire to grab these forbidden substances. This problem is very urgent and massively important because studying in Holland is already hard enough.

The solution

We aim to introduce a unique caffeinated alcoholic beverage with minimal calories and a robust 8% ABV (alcohol by volume). This product would set us apart from all competitors in the current market. Our beverage offers consumers the opportunity to enjoy festivities without the need to purchase numerous mixed drinks at bars, clubs, or festivals, all at exorbitant prices. The caffeine infusion provides a stimulating sensation, serving as a viable alternative to the consumption of prohibited substances.